We are approved by Cruelty Free International and carry their Leaping Bunny logo. The Leaping Bunny's rigorously high standards certify that no animal testing is conducted or commissioned for finished products or ingredients in any phase of product development by the company, its laboratories or its suppliers.
MuLondon believes that beauty and household products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. All of our own brand products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
Since its inception, MuLondon has been a 100% vegan, cruelty-free range. Being officially approved as cruelty free under the Leaping Bunny programme confirms our dedication to pure, mild & effective skincare that does not involve any animal testing at any stage.
About Cruelty Free International and The Leaping Bunny
Cruelty Free International is the global campaign to end animal testing for cosmetics. Established by the BUAV, one of the world's longest-standing and most respected animal protection organisations, Cruelty Free International is headquartered in London from where an international network of organisations are mobilised in a coordinated campaign. Cruelty Free International administers the internationally recognized Leaping Bunny Logo for companies producing cosmetics or household products. The Leaping Bunny Programme provides the best assurance that no animal testing is used in any phase of product development by the company, its laboratories, or suppliers.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org